我们是formplan, 一家位于上海的创意机构。我们专注于品牌策略、艺术指导、设计和跨平台实践。更多

we are formplan. we operate as a creative agency based in shanghai. our focus is on brand strategy, art direction, design and production across all platforms. read more

查看我们工作的三个代表作品。

take a look at 3 representative samples of our work.

invisible architecture & visible neighborhood. the design of a modular system house23 is intended for a location near the equator.

隐形建筑和可见社区。模块化系统房屋23号的设计适用于赤道附近的地区。

 project page

poster design for rupprecht geiger’s 100th birthday tribute exhibition at bavaria, germany. the colors and the composition as well as the forms used are derived from geiger’s artwork. it was produced with a screen printing company based in germany. two colors were used. the artist was deeply satisfied with the result.

鲁普雷希特·盖格100岁生日致敬展，德国巴伐利亚州海报设计。色彩、构图以及所使用的形式均源自盖格的艺术作品。该海报由位于德国的丝网印刷公司制作，采用两种颜色。艺术家对结果深感满意。

poster design was awarded by 100 best posters switzerland, austria & germany and was nominated the design price by the federal republic of germany. poster was mentioned in the book // 海报被本书收录：»schrift bild zeichen werbegrafik in deutschland 1945—2015«  by publisher: kunstbibliothek staatliche museen zu berlin // »scripture, image, advertising graphics in germany 1945—2015« by publisher art library national museums in berlin. posters can be purchased at // 海报的购买途径：knapford.com   book can be purchased at // 图书的购买途径：publish: verlag kettler  isbn: 978-3-86206-565-3  preis: 39,90 euro

we at formplan consider technology as a tool and not as an equivalent replacement for human creativity. the quality of creative productions depends on careful consideration and intellectual creation.

at formplan, our focus is on the human side, and we prioritize humanism over technology. we value imperfection over perfection and believe that this contributes to the creation of authentic, emotionally engaging, and unique experiences.

在formplan，我们将技术视为工具，而不是人类创造力的等价替代品。创作作品的质量取决于慎重思考和智力创造。在formplan，我们的关注重点在于人性，我们将人文主义置于技术之上。我们看重不完美甚于完美，并且相信这有助于创造真实、情感引人并且独特的体验。